Canadian Pop Artist Dani Doucette Releases New Music Video “Craved”

Today, Toronto-based pop artist Dani Doucette, releases the music video for her new single Craved via MDC Music and all streaming platforms.The “Craved” music video, Produced by Thomas McKay (Ben Spivak, Tara Slone) and directed by Tyler Lorde in Toronto, the video transforms viewers into a sci-fi universe and tells the story from the perspective of someone craving the desire of human touch.

“I wanted to really incorporate a sci-fi feel for this song, and initially my original idea was pretty far out there. I have always had a fascination with space and the “unknown,” says Doucette. “The lyrics in this song felt like they could be coming from someone that’s never felt a human body, that desire, that want, the craving. So, when I talked to my VD Tyler Lorde, we came up with an idea that worked and also gave a little nod to one of my favourite sci-fi films, Fifth Element.”

Taking influences from her musical family, Dani fell in love with music as a child, but it wasn’t until after working in the fashion and modelling industry for over 15 years, that she started to pursue a career in the music industry. In 2020, Dani signed with MDC Music and began to make a name for herself in the Toronto music scene by performing alongside prominent names at various drive-in concerts during the pandemic. She later released the singles “This Christmas (You & Me)” and “On My Mind,” produced by Saint Misha, and “Selfish” produced by Anthony Wright.

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